ADMINISTRATION

Digital Marketing Executive

We are looking for Digital Marketing Executive to assist in the planning, execution and optimization of our online promotion efforts. The promotion of our Courses, events, activities etc. through digital channels is a complex procedure with great potential which becomes increasingly useful for institutions such as ours.

The ideal candidate will have a passion for all things for promotion and technology. Candidate should be tech-savvy and intuitive with great ideas to reinforce our promotion campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection. Develop and manage digital marketing campaigns.

• Plan and monitor the ongoing institute’s presence on social media (Twitter, Facebook etc.)

• Launch optimized online adverts through Google Adwords, Facebook etc. to increase institute and brand awareness. Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.

• Be actively involved in SEO efforts (keyword, image optimization etc.).

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).

• Track the website traffic flow and provide internal reports regularly.

• Acquire insight in online marketing trends and keep strategies up-to-date.

• Manage organization’s website.

• Identify new digital marketing trends and ensure that the institute is in front of the industry developments.

• Work on SEO of the website pages.

• Edit and post content, videos, podcasts, and audio content on online sites.

• Promote institute courses in the digital space.

• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

• Creating and executing SMS, and email-based marketing campaigns.

Skills Required

• Excellent understanding of digital marketing concepts and best practices.

• Excellent knowledge of social media, Google Adwords and email campaigns and SEO/SEM.

• Working knowledge of ad serving tools (e.g., DART, Atlas).

• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).

• Analytical mindset and critical thinking.

• Excellent communication and interpersonal skills.

Click here to apply or Send your CV at 

[email protected]

 with subject line post you are applying for.